The Iconic Mahindra Thar SUV – Features, Variants, and Pricing Analysis for 2023 Model

Mahindra has just introduced updates to the 2023 Thar, building upon the success of the all-new second generation Thar launched in 2020. This off-roading SUV icon gets even more capable and refined.

Let’s analyze what the 2023 Thar range has on offer when it comes to performance upgrades, new feature additions, expanded variant lineup and of course – pricing.

2023 Updates Take Thar’s Appeal Further

While retaining the head-turning retro design and formidable off-road credentials of the 2020 Thar, the 2023 enhancements focus on:

  • A new 3.0 Turbo Petrol engine option with 200 BHP power
  • An optional automatic transmission for diesel variants
  • Expanded LX variant lineup with new trim levels
  • Additional tech and comfort features
  • Upgraded chassis and suspension hardware

The pricing is bumped up marginally but still offers a value proposition compared to more expensive 4x4s with matching capabilities.

Available in AX and upgraded LX model lines:

  • AX: Affordable variant for purists looking for extreme 4×4 capability
  • LX: Packed with creature comforts and the latest tech while retaining genuine off-road prowess

Now let’s see what the 2023 Thar variants & prices offer in detail…

AX Series – More Muscle With 2023 Updates

The Thar AX basic trim receives chassis and drivetrain improvements to make cresting any obstacle even easier:

VariantPriceChanges
AX Standard₹ 10.35 Lakh– Rear differential lock <br> – Electric power steering
AX Opt₹ 11.45 Lakh– 18 inch wheels <br> – ESP and traction control

For 2023, both variants are equipped with the updated 2.0L Turbo Petrol (150 BHP) mated to the existing 6-speed manual gearbox. Prices increased by around ₹1 Lakh.

Expanded LX Variants With 3 New Trim Levels

The premium 2023 Thar LX lineup sees the most action with an optional automatic gearbox for diesel trims and a larger petrol engine. 3 new trims join the fray widening the options:

VariantPriceDrivetrainNew in 2023
LX Petrol MT₹ 13.49 Lakh2.0L TGDI + MT
LX Diesel MT₹ 13.99 Lakh2.2L Diesel + MT₹ 1.89 Lakh lesser
LX Executive₹ 15.24 Lakh2.0L TGDI + ATNew variant
LX Petrol AT₹ 15.44 Lakh3.0L Turbo + ATNew 3L Turbo engine
LX Diesel AT₹ 15.94 Lakh2.2 Diesel + ATAT option added
LX Adventure₹ 16.34 Lakh2.0L TGDI + AT + 4×4Hardcore off-road variant
LX Lifestyle₹ 16.74 Lakh2.2L Diesel AT + 4×4Urban style & capability

The new trims add more options between abase LX and the fully loaded variants. Plus diesel autos, a more powerful petrol engine, and pricier but flashy lifestyle models make the 2023 Thar LX more versatile!

The 2023 Thar range has expanded to cater to an even wider range of 4×4 enthusiasts whether they seek a basic machine for going off the beaten track or a vehicle flaunting premium comfort tailored for boulevards over back roads!

Let me know if you need any other updates to this 2023 Thar blog post outline.